I recently received my monthly issue of Mens Heath Magazine and I decided to look at the magazine from a different perspective instead of getting caught up in reading every little think like I usually do. Anyway on the cover of the mag was a picture of our new President Barack Obama with the punch phrase of “strong and fit.” As I read through the mag I took into account how many different races were featured in the mag as well as the demographics the magazine is trying to appeal towards. I found that there was well over 100 advertisements with white males alone and some including white females, there were very few African American males somewhere in the mid 10s. There were no latinos, asians,middle eastern, or anything else of that matter in this magazine at all it was mainly a bunch of white males and occasionally white females that were portrayed as objects of sexual desire for the most part. All the adds in the mag had to do with men fragrances, wrist watches, articles of expensive clothing, high performance vehicles, etc. It was obviously targeted towards middle aged and order. Don’t get me wrong there is some pretty useful stuff out of this magazine that I find very helpful when it comes to health tips and working out, but I try to be conscious of where these articles are coming from and who is writing them.
