While I was driving earlier I caught a huge brand new Ad for a all new Lexus sedan sports car called the lS F 2009. The part that really got my eye was the company’s way of getting attention for this car. Not only did they display a beautiful picture of the car and how much horsepower, 460hp, They threw in some spice by adding this sentence to go out on. “Worth going to Traffic School for” I started laughing when I read that. So basically Lexus motor-company is selling a car targeted toward men mostly, middle aged, high class, to purchase this all new performance vehicle. The ad didn’t mention anything about the price tag, but I could tell it had to be very pricey. Basically its got all the power u’ll ever need and its “worth getting a speeding ticket in.” Way to go Lexus promote people to drive really fast and reckless. Nice marketing touch I much say. Hey they obviously accomplished their goal to get my attention, but Im not the target audience, nor could I afford such a vehicle, but I would love one!!!
