While I was watching Tv recently I came across a new Burger King Ad I guess. It was very clever, They had a young man holding the all new chicken sandwich, as he was walking across the street in a careless euphoric state he is about to get hit by a bus, at that very moment they flash his life before his eyes with family events and accomplishments. Right when they end the bus misses him and he states I lived a good life while biting slowly into this meaty delicious looking sandwich they zoom in on. At the end of the commercial it says something like live good. So they are insinuating to us the consumers to eat at burger king and you live a happy eventful life that flashes right before you. They got the idea across and I do give them credit for coming up with more and more clever ways of getting consumers to eat at their restaurants. It’s kind of funny when you think about it all these fast food companies are trying to appeal to our emotions these days it seems like, with dramatic music or excitement.
they are becoming way more clever these days to market fast food restaurants. i guess because there’s so much competition you have to make yourself stand out of the crowd using music, celebrities, or really creative ideas to get peoples attention.