Slim Hopes film- Advertising and the obsession with thiness

6 10 2008

I watched this great documently called “slim hopes” the other day and it was quite interesting and re-enforing to me. In a nut shell it basically talked about the advertismenting industry and how it spends over 6 billion dollars a year on ad marketing. Diet and food ads are designed to get you to eat this food rather than that food as well as attach  emotional reward and satisfaction in purchasing the food and consuming it. In the film it described and spoke for women’s wishes. Middle aged women and teenage girls- biggest concern is weight. Women of all ages wish to be thinner. It really stressed self image and world views. Basically according to article the standard of beauty is unobtainable and this is the driving force of economic activity!! Some women will go to great lengths in order to reach that unfathomable look by purchasing beauty products and clothing. They get sucked in unfortunately. Interesting documentary! Take it for what it is and not over look it. There is obviously some bias attached. Once again corporate america at its finest hour making that one and only thing they are looking for, Maximize profits!! Capitalistic society


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15 10 2008
gr8director

This fasination with being thin will only get worse as each new generation will take after the generation before it.

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